Lemini

This project involved a location-based photoshoot in Times Square for Lemini, an international brand, during New York Fashion Week. The shoot focused on capturing high-impact visuals within an iconic setting, blending the energy of the city with the brand’s identity.

Content was created to reflect a bold, editorial feel—leveraging movement, lighting, and environment to produce striking, platform-ready imagery. The final visuals were designed to elevate Lemini’s presence during NYFW, aligning the brand with a globally recognized fashion moment while enhancing its digital and visual storytelling.